David L. Mire

President, Financial Advisor, Managing Executive

Phone: 337-593-3195
Email: dlmire@therockfg.com

David L. Mire is a Managing Executive, Financial Advisor and Registered Financial Consultant and President/Owner of The ROCK Financial Group.  His mission is to help people build wealth with integrity and to gain financial peace!

David has nearly 40 years as a Financial Advisor.  After a few years with another brokerage firm, he joined the brokerage firm of Advisor Group (now OSAIC, Inc.), and for more than 35 years, he offers securities, i.e., stocks, mutual funds, bonds and fee-based financial planning through them.  OSAIC  Wealth, Inc. is an American wealth management firm serving approximately 11,000 financial professionals and managing more than $515 billion in assets.  

In 1994 David started a bank division for (the former) Mid South National Bank that assisted 42 community branches.  This bank division was implemented to offer their customers financial products and essential tools for complete financial planning, thereby resulting in a harmonious relationship between bank, customer and financial advisor.  He was nationally recognized for his outstanding implementation of investment services within community banks.

On January 22, 2002, he founded and established The ROCK Financial Group, head-quartered in Lafayette, Louisiana.  Since it’s humble beginning, The ROCK Financial Group has exponentially increased it’s client base and added multiple Financial Representatives including four satellite offices – one in Alexandria, LA, one in Ball, LA, one in Houston, TX and the Lafayette base.    Two of his sons (Blake Harper and Austin Mire) are Senior Advisors in the Lafayette office and assists David with the firm and the Estate planning process.  His administrative staff includes an Operations Manager, a full-time Administrative Assistant.  He has Office Supervisory Jurisdiction over seven Registered Representatives.

In 2018 he built a new corporate headquarter (which currently house the Lafayette Administrative and Financial Representatives) with an expanded vision of offering estate planning strategies and tax planning to provide clients with additional tools needed for financial planning.  

David stands on three main core values in his practice: 

• Integrity – All of the firm’s recommendations are made using objective advice and customizable wealth management strategies so that the client knows that their best interests are always placed first.
• Faith – The firm use and trust their faith everyday to help them advise and inspire others.
• Commitment – The firm commits to being available during every step of their client’s financial journey and stands on the commitment to see the client through every obstacle on their way to pursuing their financial and investment goals.  He and the firm are committed to giving the client great experience and advice. 

David is a South-West Louisiana native, born and reared in Mire, Louisiana.  He lives in Lafayette with his wife Rene’.   They have four married sons and five grandchildren.

Valerie Kerry

Operations Manager

Phone: 337-593-3196
Email: valeriek@therockfg.com

Valerie Kerry was born and reared in the city of New Orleans, Louisiana. She began her administrative career after graduating Meadows-Draughon Business College in 1982 as a Secretary for the U.S. Army Corps of Engineers where she was employed as a civilian for 13 years. She has worked in the capacity of Executive Administrator, Office Manager, and Operations Manager for more than 30 years. In 1998 she and her family moved to Tulsa, OK to attend RHEMA Bible College. After graduating, she and her family moved to Lafayette where they have resided since 2002. In 2004 she joined The ROCK Financial Group as Operations Manager. She enjoy serving others and reading. She is a wife, mother, and "Granny" to three beautiful granddaughters

Brenda Jordan

Administrative Assistant

Phone: 337-593-3197
Email: brendaj@therockfg.com

Brenda has been employed in the Financial Industry in Banking since 1985. In January 2020, she joined The ROCK Financial Group.

She has been married to Cedric since 1985. They have two daughters, a son-in-law, and she is "Nahni" (pronounced Nonnie) to their grandson.

She enjoy traveling, reading, and gardening. She loves serving her local church where she is on the "dream team".

Blake Harper

Financial Advisor

Phone: 337-593-3193
Email: bharper@therockfg.com

Blake has been with the Rock Financial Group since 2014.  After receiving a degree in General Studies focused on Business Management, he began educating himself to become a financial advisor. He currently holds a Life and Health Insurance license, SIE license, Series 7 license, and Series 66 license. He absolutely loves how he can take someone’s life savings and turn it into a strategic plan that works to meet their specific goals. 

He is very involved at his church. He has played music for the church since he was 14 years old. He leads small groups (one being the Dave Ramsey Financial Peace University) during his spare time. He likes to hunt, fish, and anything to do with the mountains.

He and his wife, Laura, have one daughter named Aurora “Rory” Lane and a son Avery. They are their pride and joy and they love to spend time together whenever they can. 

Austin Mire

Financial Advisor

Phone: 337-593-3197
Email: amire@therockfg.com

A graduate of The University of Louisiana at Lafayette, Austin holds a Bachelor of Science Degree in Business Management. Austin, his wife Malori, their daughter Navy, and their son Archie reside in Lafayette, LA. In his personal life they are very active at Our Savior’s Church and enjoy health and fitness. 

Growing up immersed in the financial industry, Austin has found it to be his passion to help people on their journey to financial freedom. Austin takes a goals-based approach to be sure you are getting individualized services based on what YOU want.  He specializes in financial life planning with an emphasis on retirement planning, estate planning, income distribution planning, life insurance, and long-term care insurance.  Austin holds multiple licenses including Life and Health Insurance, SIE, Series 7, and Series 66.

Calen Gondran

Financial Advisor

Phone: 337-593-3489
Email: cgondran@osaicwealth.com

With over ten years of experience as a financial advisor, and founder of Gondran Financial Group, Calen strives to fulfill his responsibilities in service to others and enjoys the relationship aspect of being a financial advisor. He holds several securities licenses including a Series 6, Series 7, Series 63, and Series 65, indicating his proficiency in various aspects of financial services.
 In addition to his professional pursuits, Calen finds joy in spending time with his wife, Erica, and their two daughters. He enjoys the great outdoors, whether it's hunting, fishing, or simply exploring nature's wonders. Traveling to new destinations with his family fuels his sense of adventure and helps create lasting memories.
 

Erica Gondran

Administrative Assistant

Phone: 337-593-3489
Email: egondran@osaicwealth.com

Erica brings a wealth of experience and dedication to her role at Gondran Financial Group. With nearly a decade of experience in the dental field, she transitioned to our team in 2015, quickly becoming an indispensable asset. From her early days as a personal assistant to her current position overseeing compliance and operations, Erica's contributions have played a pivotal role in the growth and success of our firm.  Beyond her professional achievements, Erica's heart lies with her family, whom she cherishes spending time with. She finds joy in exploring new destinations through travel and creating lasting memories with her loved ones. Erica's commitment to excellence and her passion for life make her an invaluable member of our team and a beloved presence in our workplace community.

Keith D. Huff, CPA, PFS, CFP®, CLU®, ChFC®

Registered Representative

Phone: 281-984-7503
Email: keith.huff@osaicwealth.com

A 1977 graduate of The University of Houston with a B.B.A. in Accounting, Keith has been licensed as a Certified Public Accountant in the state of Texas since 1980. He joined The ROCK Financial Group, LLC in August 2017.

He has acquired additional certifications of Personal Financial Specialist (PFS) from the American Institute of Certified Public Accountants, Certified Financial Planner (CFP®) from the Certified Financial Planner Board of Standards, Inc., and Chartered Life Underwriter (CLU®) and Chartered Financial Consultant (ChFC®) from the American College.  He is a member of the AICPA, the Texas Society of CPAs, the Houston Chapter of CPA’s and the International Association of Financial Planners.  

Keith is married and has 2 children and has three grandchildren.

Kathy Long

Administrative Assistant

Phone: 281-984-7503
Email: kathy.long@osaicwealth.com

Kathy Long, Licensed Administrative Assistant

She has worked with Keith D. Huff at Lakeshore Wealth Advisors for more than 20 years in his financial planning firm, Lakeshore Wealth Advisors, LLC and his accounting firm, Keith D. Huff, CPA, PLLC. She has been married to her husband, James, for more than 18 years and they have one daughter. She enjoys spending time with her family and friends. Her hobbies include scrapbooking and traveling.

Larry Hair, AAMS

Financial Advisor

Phone: 318-704-6500
Email: larryhair@osaicwealth.com

Larry Hair is a Financial Advisor with more than 25 years of experience as an Advisor with Fidelity Investments and Edward Jones Investments. He joined The ROCK Financial Group, LLC Osaic Wealth Management (formerly Royal Alliance Associates) in July 2017.

Larry has also worked with the Rapides School Employees Federal Credit Union, now Cenla (short for Central Louisiana) Federal Credit Union, as a collection officer, a loan officer and a branch manager, assisting school employees and their families with their banking and lending needs. It was there that he learned the importance of face-to-face interactions with clients. This led to long-term trusted relationships.

In 1999, he decided to combine his experience of working with a large investment firm and a smaller credit union and open an Edward Jones Investments branch office from scratch. It was challenging and rewarding. Over the next 17 years, he built long-term trusted relationships with clients through two brutal bear markets and two roaring bull markets. This taught him the importance of managing risk and staying invested for the long-term.

He earned the Accredited Asset Management Specialist (AAMS) designation in 2006.

Larry is committed to helping clients reach their financial goals and manage their risk.  His office is located in Pineville, LA.

He and his wife Mandy has lived in central Louisiana since 1994. 

Timothy "Tim" Holloway

Financial Advisor

Phone: 318-383-3700
Email: tim@hollowayinvestments.net

Tim has provided investment and financial advice throughout the southern region of the United States for over thirteen years, helping his clients achieve personal diversified investment portfolios and coordinating wealth management plans.

Prior to joining The ROCK Financial Group, LLC, Tim worked at Edward Jones and Central Louisiana Electric Company and held positions as a financial advisor, field and team trainer, and financial analyst. Tim is honored to be selected by his firm as a participant with the broker dealer's prestigious Southeast Leadership Council.

Tim holds his Series 7, 63, and 65 designations. He is also licensed in Life and Health insurance. He earned his BA in Accounting from Louisiana Tech University in 1993.

He is involved with civic activities which include Former President and Board Member to the YMCA of Alexandria and a member with the Chamber Of Commerce and Rotary Club. Tim is involved with his local church and volunteers with missions to Nicaragua building homes.

He takes great pleasure in raising his three children Caleb, John and Ava. He enjoys coaching and volunteering in their sports and extra-curricular activities as well as hunting, fishing, traveling, and his philanthropy work.

Elizabeth Texada

Administrative Assistant

Phone: 318-383-3700
Email: liz@hollowayinvestments.net

Liz works with Tim Holloway assisting with client services and office administration. She received her BGS in Humanities from Louisiana State University at Alexandria. She enjoys being a homebody with her husband Gabriel and traveling when they are able to get away. Liz loves serving in her local church where she is a Children’s Church teacher and leader alongside her husband in the Young Adult Ministry.

Saije Williams

Administrative Assistant

Saije (pronounced Sage) works with Tim Holloway assisting with client services and office administration. She joined Holloway Investments in July 2021, and is a non-registered assistant. 

She graduated from Louisiana State University of Alexandria. She received her Bachelor of Science in Biology December 2020.  Saije enjoys making memories with her husband, her daughter and her family.  She likes to take time to enjoy the simple things in life.  She serves in her local church choir, and keeps God at the head of her life.  Her hobbies include photographing her daughter, gardening, and when the opportunity arises, she likes to nap.